Product two · live
The Diary. What is on, and what needs a yes.
A small app on an artist's phone. The team puts things in — bookings, posts, dates, questions. The artist opens it, reads one amber line, and answers. Nothing goes out until they have said yes, and nobody scrolls back through WhatsApp to find what was agreed.
Live at jenniferewbank.co.uk · one artist, one diary · branded as them, not us
Seven days to Time Machine
Is this caption right? Yes and it goes out at 19:30.
Seven days. The piano is tuned, the coat is out of the cupboard. Time Machine, Friday.
Done for now, ask me tomorrow
Six kinds of entry. One screen.
It is not the booking desk and it is not the scheduling tool. It is the one place where all of that meets, so the artist has a single page to open and the team has a single place to put things.
A gig, a wedding, a corporate date
Held while pencilled, confirmed once contracted. Format, arrival time, travel, who to call on the day — what the artist reads on the train.
A post already scheduled
What day, what time, where. Nothing is asked. It sits on the calendar so the artist is never surprised by their own feed.
A piece of work for one person
With a date. It shows on that person's own Today and nobody else's.
Something waiting for a decision
A caption, a clip, a photo, a date. The post is inside the entry, exactly as it will go out, so nobody has to imagine what they are approving.
A fixed moment
Release day, a pitch deadline, a visit to London. On every calendar, asking nothing of anyone.
A day the artist cannot work
Only the artist adds these. The reason stays private; the team sees Unavailable, and the diary warns anyone who tries to book that day.
Three things to do, and nothing else.
The artist never adds work to the diary. They answer what is there, tick things off, and say which days they cannot work. That is the whole job, and it fits in the gap between soundcheck and doors.
Read the line, look at the post, decide
Yes, go ahead. Change something. No. A box for a note if they want to say why. Whoever asked gets the answer on their phone that moment.
Put it up from their own phone
The clip plays in the entry with the caption under it. Save the video, copy the caption, post. Tap Yes so the team knows it is up.
Mark a day off
From Today or from the calendar. Reason optional, and theirs alone.
Done for now, ask me tomorrow
It leaves Today and comes back in the morning. Nothing is lost and nobody is chased.
One push when something needs them
And one short email at eight on days where something is on or waiting. Nothing on quiet days. It is the only mail the diary sends unprompted.
A link, no password
Sent on WhatsApp, opened once, and the phone stays signed in for three months. Added to the home screen, it sits next to everything else they use.
Everyone adds with the same plus button.
Management, socials, verification, the person who runs the diary itself. Each signs in with email and password, adds what is theirs, and sees the artist's answer arrive on their own phone.
The artist sees what is theirs
All bookings, dates and posts going out. To dos and questions addressed to them. Their own days off. The team sees everything, with one exception: the reason for a day off is the artist's, unless they choose to share it.
What keeps it useful
- The ask is one line, in amber, at the top. A verb first, a deadline if there is one. If it will not fit in one line, it is two entries.
- If it needs a yes, the post is in the entry — the picture or the clip, and the caption exactly as it will go out.
- The diary is the record. If it was agreed in WhatsApp, it goes in the diary the same day, or it was not agreed.
Drafts stay in WhatsApp
Ideas are discussed where they always were. Only the version that would actually be published goes in as an entry, dated the day it goes out. If the artist asks for a change, the same entry is edited and it updates on their screen.
It fits what people already use
A private calendar address under More, so bookings and dates sit in Apple or Google Calendar alongside everything else. The morning letter at eight, only on days with something on.
Their name, their address, their diary.
Each artist gets their own diary, in their own branding, at their own domain. There is no Soundcheck badge in the corner and no mention of the software anywhere the artist or their team can reach. It is theirs.
Jennifer Ewbank
The first diary lives at jenniferewbank.co.uk, shared between her, her management at Emberlight Artists and the people who run her socials and verification. It was built because a release week was being run out of a group chat, and it now runs her release weeks.
- Countdown clips loaded with the clip, the caption and the ask
- Her answers arrive on the team's phones the moment she taps
- Her days off, private; her bookings, on her own calendar
Any artist, any team
A singer, a band, a comedian, a speaker — anyone with a management team, a release calendar and a phone. We set it up under the artist's name, at an address the artist owns, with the artist's colours and wording, and hand over a link.
- One artist per diary; a team of any size
- The artist signs in by link; the team by email and password
- Hosted in the jurisdiction you choose, kept apart from every other client
Per artist, hosted, looked after.
Licensed to artists, and to the management companies who look after them. It stands on its own and does not need The Desk. What it costs depends on how many artists and where the data has to live, so we would rather talk than publish a number that turns out to be wrong for you.
- Set up under the artist's own name and domain, with their branding, in days rather than weeks
- Pictures up to 15 MB and MP4 video up to 120 MB, resized on upload and ready for Reels
- A morning email and a push on each phone, and nothing on days when there is nothing
- Export everything to a spreadsheet whenever you ask, without a conversation about it first
- Someone to write to when something is wrong — say which screen and what you tapped
See it with your artist's week in it.
Half an hour, their phone, next week's posts. If it does not fit how the team works, we will say so.